...is the art of marketing and selling printed products to businesses and the general public, substantially undercutting local printers.
There are many companies that offer print reseller schemes, however, DO NOT make your decision solely on price alone as quality is remembered long after the price is forgotten! In order to be successful as a print reseller you will need to source a scheme supplying high quality print products with fantastic customer service and last of all competitive prices. Remember that you are mainly competing against local print companies who charge extortionate prices to local businesses, if you choose the right print reseller scheme then you will be able to undercut these companies considerably without compromising on quality and service and still make a decent profit. If you price the products competitively then you will also be able to compete against other online print companies.
Some print reseller schemes offer you a white label website (for a fee of course), this basically gives you an ecommerce shop straightaway, this in our opinion is VERY risky as you are tied to the print company. If their product or service goes downhill you cannot just leave and go elsewhere, you may own the domain name but the website and back end system belong to the print company. We would always recommend starting out slowly and testing the market, if it looks good which it usually does then look at having your own website developed, at least that way you are free to do as you please.
Most print reseller schemes require NO initial cash outlay which means it doesn't cost you anything to give it a go, if you already have a graphic design or website design business then add a couple of new pages to your website showing products and prices and away you go. In the past graphic designers may have designed stationery or flyers for their customer to have printed elsewhere, now you can also offer the print of the product at a price you decide. You will no doubt find that by advertising competitive print prices that your design business will grow as this will bring in more design work.
Marketing, marketing, marketing is the key to being a successful print reseller, for example: You buy 5k double sided business cards from your supplier for £76.38 including vat & delivery, local print companies will be charging in the region of £150 to £200 for the same product, place an advertisement in your local paper offering them for £106.38 and the orders will flood in making you a clear profit of £30.00 per order, without you having to do any real work. You will probably find that some interested customers will contact you without having print ready artwork, you can then offer your design services, as you can see if you market the products well then print reselling can be very profitable.
Once these customers have used you, been impressed with the product, service and price they will no doubt be in touch when they need other printed products. This is the key, once you have satisfied customers they will then spread the word about your products and services and your customer base will grow.
Print Reselling is a fantastic way to run your own business or to grow your existing business, all you need to do now is find the right print reseller scheme.
We hope the above has helped explain what print reselling and print reseller schemes are all about, all we can do now is wish you GOOD LUCK!
If you have any questions or require further information on our print reseller scheme, please
get in touch.
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